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Overcoming Privacy Concerns About Online Data Collection

Today, good list selection, a great offer and persuasive copy are just as important as they were when I started my direct marketing career 30-some years ago. That much hasn't changed.

The big changes are in how we target our audience.

As recently as the mid-1990s, direct mail was the only way to reach customers one-to-one, but new online technologies quickly changed that.

Today, online tracking technologies that collect mountains of demographic and behavioral data have changed how marketers deliver their message.

By cross-referencing the vast amounts of information collected online with offline data—information from warranty cards, birth registries, purchase histories, bridal and birth registries, magazine subscriptions and more—marketers can use statistical analysis to predict how likely a person is to respond to a particular offer.

For the marketer, this means using advertising dollars more effectively. For the consumer, it can result in a customized web-browsing experience with free content and ads relevant to the individual's personal interests.      Yet much of this information—gathered as the consumer navigates the Web—is collected without the individual's knowledge and this is causing increasing concern.

In the past, about the only personal information "cookie" files collected was which websites we visited. But new online tracking tools now scan what people are doing on a Web page and, in real time, can access the user's location, income, shopping interest and even medical conditions.

• According to the Wall Street Journal, each of the 50 most popular websites installs an average of 64 tracking files on the user's computer—typically without the person's permission or knowledge.
• Some of the more intrusive tracking tools can record your keystrokes as you type online and then secretly forward the text to a data collection company
• Other tracking tools can record a person's keystrokes as they type online and then report the text to a data-collection company.

Advertisers claim they're not violating anyone's privacy because the data collected doesn't identify people by name. Plus, they say the data collected allows them to give Internet users a better experience by providing the ads and information that most closely match the consumer's interests.      Direct mailers have been collecting information on consumers for years so there's nothing new about advertisers gathering and using personal data.

But privacy advocates have raised the alarm and members of Congress are now considering legislation that will limit online data tracking. And the Federal Trade Commission is preparing new privacy guidelines for the industry.

Marketers can be certain that if we don't take the initiative to address consumers' concerns, government regulators and legislators will.

To satisfy consumers' concerns, online data collectors, and the marketers who use their services, need to do 3 things:

1. Inform Internet users of the options they already have thanks to their Web browser's security settings.
2. Tell consumers in clear, easy-to-understand language that for website owners to continue providing free and relevant content, they need to place a "cookie" on the user's computer. Clearly explain how the cookie works, what information it collects and how that information will be shared.
3. If the consumer doesn't want to participate in the company's online data collection, make it easy for them to opt out.

Equally important, help the consumer understand the trade-offs of data collection. In exchange for information about how the person navigates the Web—information that's not linked to his or her name—the consumer gets free and valuable content plus advertising messages appropriate to his or her interests.

Successful online advertising—like direct mail—is built on trust.

And when online advertisers and consumers realize that they have shared interests—presenting and receiving relevant information—we'll recognize that overcoming privacy concerns about data collection can be as easy as telling the truth.

About the Author

Hugh Chewning is a direct marketing copywriter and consultant who helps consumer, nonprofit and business-to-business organizations acquire, retain and cross-sell customers. You can find more about Hugh's approach -- plus his free-package critique offer -- at www.cdmdirect.com. And for more free tips on how to improve your mail's profitability, sign-up for his free blog, Direct Mail Insights.

About the author:

Copyright © Hugh Chewning. All rights Reserved. You may reprint this article online provided that you keep the links live and keep all the content "as is," including title, author byline, article text, and "about the author" information.

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I don't know if this is against the TOS. but google warez or warez forum and sign up to one (y) they may have it

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Be Easy $8.46 Justin Charles' thriller Be Easy concerns three lifelong friends from the inner-city who one day stumble upon a corpse next to a backpack full of money. When they decide to keep the money, a number of dangerous people put the trio under life-threatening pressure. ~ Perry Seibert, Rovi

Easy $5.08 American independent filmmaker Jane Weinstock makes her feature debut with the romantic comedy Easy, shot on digital video. Marguerite Moreau plays Jamie, a single gal living in Los Angeles who makes a living by giving creative names to consumer products. Although she's adept at catching men for her own pleasure, she decides to give up sex for 90 days. The decision is supported by her stoner friend, Martin (D.B. Woodside), and her married sister, Laura (Emily Deschanel). However, some handsome fellows -- poet John (Naveen Andrews) and talk show host Mick (Brian F. O'Byrne) -- cause her to rethink her plan. Easy was shown at the 2003 Toronto Film Festival. ~ Andrea LeVasseur, Rovi film features music by Grant Lee Phillips.

Easy A $16.95 Nathaniel Hawthorne's The Scarlet Letter is re-imagined as a contemporary high school comedy in this tale of a scheming student who plots to give her popularity a boost by painting herself the easiest lay in school. Like most high school kids, Olive Penderghast (Emma Stone) just wants to be popular. So much so than when her best friend, Rhiannon (Aly Michalka), asks Olive how her weekend went, the bored teen decides to whip up a spicy white lie just to make things interesting. But that minor exaggeration begins to take on a life of its own when it reaches the ears of motor-mouth gossip Jesus freak Marianne (Amanda Bynes), and in no time the entire student body is abuzz over unassuming Olive's unrepentant weekend of debauchery. Of course not a word of it is true, but that doesn't stop everyone in school from talking, and an amused Olive from deciding to go with the flow. Playing the role of the hussy to the hilt, the girl who used to be invisible begins dressing provocatively and turning heads in the hallways. The students aren't the only ones taking notice, either; Olive's English teacher, Mr. Griffith (Thomas Haden Church), is concerned that the kind of attention she's receiving isn't healthy for a developing girl, and his wife (Lisa Kudrow), the school guidance counselor, is in full agreement. The only people who seem remotely interested in the truth are Olive's trusting and open-minded parents (Stanley Tucci and Patricia Clarkson). As Olive takes note of the parallels between her own situation and the plight of the Scarlet Letter heroine Hester Prynne, she realizes that she may be able to manipulate her newfound notoriety to give fellow classmate Brandon's (Dan Byrd) popularity a much-needed shot in the arm. Olive never thought her little game could possibly have any negative effect on anyone but herself, but when loose lips start sinking ships all around her, she realizes that it's high time for the truth to come out. ~ Jason Buchanan, Rovi

Easy Come Easy Go $11.01 Elvis stars as a Navy frogman who, in his spare time, goes on an underwater adventure to look for buried treasure. Along the way, he befriends a manic disco dancer (Dodie Marshall) who also takes yoga classes. A mean-spirited playgirl (Pat Priest) enlists the help of her boyfriend to help her foil the frogman's attempt to find undersea riches. Features the songs Love Machine, I'll Take Love, and the title tune.

Macintosh Os 9: Compatible Stamp Collection Software

All of us have a hobby. Some will be into sports. Some like to play games and puzzles. Others are into craft and arts. There are lots of us that are into collecting stamps. Stamp collecting is one of the hobbies shared by millions of people.

Finding a good hobby, like stamp collecting, can be really worthwhile. It tells a lot about the personality of a person. It can teach a lot of values like taking care of things, recognizing the worth of little objects and even learning the details. This and many more reasons make stamp collecting the best hobby for lots of people.

In this modernizing world, is it right to say that collecting stamps is outmoded? Definitely not! Even with the onset of the computer and software technology, the wonders and fulfillment of collecting stamps will remain and flourish.

Actually most people, instead of regarding the technology as a threat, see the technology as a very helpful tool in pursuing the ends of stamp collecting.

What Is Stamp Collecting?

Stamp collecting is all about collecting stamps and anything related to it. Stamp collectors target those little adhesive papers attached in the mail. Some collectors will even gather the mails and envelopes where the stamps are attached.

Starting out this hobby is very easy. Simple collect all the mails you have in the household and get the stamps. This will be the first items in the collection and you got it for no expense at all.

It will actually be very helpful to find a friend to swap or trade some stamps with, especially if you have a lot of one kind. If you are very particular with the stamps you will get, you may consider buying already. Serious stamp collectors actually endeavor to purchase from stamp shops and from auctions.

What is it about these stamps that make them desirable and collectible? They are simple piece of paper materials yet what makes stamps click?

The stamps provide a good view to the sight. They are made up of different pictures and illustrations that could tell a story already. Furthermore, each stamp is also shaped by its context. It can showcase and tell a lot about history, politics, arts and events.

Taking Care of the Stamps

It necessarily has to follow that the stamp collector will take care of the stamps. It is a big must to do so. Some stamps are made of materials that will not last if left just anywhere. They are so little that they can be easily lost.

Proper storage is the best option. Some people will put all their stamps in a box or container. This is to keep them all together and clean. It is also good to use stamp albums for storage. Most stamp albums have plastic strips where the stamps can be easily placed and viewed.

Some serious stamp collectors even go out of their way to make an inventory of all the stamps they have gathered through the years. The inventory can help in keeping track of the collection. It can be easily resorted to when scouting different places for stamps without having to bring the entire collection.

Stamp Collecting and the Modern Technology

The modern technology can be very handy at this point. Stamp collection inventory is a very tedious work. It takes into account all the details of the stamps, the name, face value, purchase value, date of issuance or release, material and even the status of the stamp.

There are many software developers that aimed to address the stamp collector market. They know the needs of an ordinary collector, to be able to take care and keep track of the collection. This is why stamp collecting software is very much available online.

The software contains all the necessary features of a useful inventory. One can easily enter the necessary details and keep track of them. You can even have your stamps scanned so as to complete the details of the stamp collection in the software. With this at hand, you can easily know what other stamps you will have to look for.

The stamp collecting software can be purchased online. There are web sites dedicated to selling software. There are also stamp collecting web sites that can provide downloads or links to download. Some can even provide this software for free.

However, it is necessary to be particular with the requirements and details of the programs. When purchasing a software, take note of the system requirements, especially if you have a Macintosh OS 9. You have to make sure that it will work with a Macintosh OS 9.

It is very easy to determine. You can easily include the 'Macintosh OS 9' when you enter the key terms in the search engine. The search field can be filled like this, 'Macintosh OS 9 stamp collecting software.' This way you will be limited easily to the choices.

If you directly access a download site, it will be necessary to look at the system requirements of the software. Look for the operating system field. It should be indicated there that it will work with Macintosh OS 9.

Stamp collecting is easy and interesting. It is even made easier by the latest in modern technology. Just be sure that you know the particulars of your system to maximize the benefits of the stamp collecting software.

About the Author

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